Content Lab
Create content for brand campaigns and earn Belief Points plus USDC rewards
🎨 Content Lab
Content Lab connects creators with brands for sponsored campaigns. Create TikTok videos, Twitter threads, YouTube content, and more — then earn Belief Points and USDC based on your performance.
Highest Earning Potential: Content Lab offers both Belief (reputation) AND USD rewards. Top creators earn $500+ monthly!
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🎯 What is Content Lab?
Content Lab is the platform's creator marketplace:
| Feature | Benefit |
|---|---|
| Create Content | For sponsored brand campaigns |
| Submit Your Work | For platform review |
| Earn Rewards | Based on view performance |
| Build Reputation | As a verified creator |
Double Rewards: Earn Belief Points (reputation) AND USDC (actual money) for every submission!
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📱 Campaign Types
Supported Platforms
| Platform | Content Type | Best For | Reward Potential |
|---|---|---|---|
| TikTok | Short videos (15-60s) | Viral trends, quick reviews | ⭐⭐⭐⭐⭐ |
| Twitter/X | Threads, tweets | Hot takes, analysis | ⭐⭐⭐⭐ |
| YouTube | Long-form videos | Tutorials, deep dives | ⭐⭐⭐⭐⭐ |
| Reels, carousel posts | Visual storytelling | ⭐⭐⭐⭐ |
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Campaign Categories
| Category | Description | Example |
|---|---|---|
| Project Launches | New token announcements | "Introducing $TOKEN..." |
| Product Reviews | Platform feature demos | "How to Spray in 60 seconds" |
| Educational Content | How-to guides | "DeFi Explained for Beginners" |
| Meme Content | Viral marketing | Trending sound + project angle |
| Testimonials | User experiences | "My first month on Spray and Play" |
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⚙️ How It Works
For Creators — The Full Flow
Step 1: Browse Campaigns
↓ See available opportunities by platform
Step 2: Create Content
↓ Make video, thread, or post following guidelines
Step 3: Submit Content
↓ Post URL and campaign details
Step 4: Get Reviewed
↓ Platform verifies quality (24-48h)
Step 5: Earn Rewards
↓ Based on view performance over 7 days---
Step-by-Step Submission Guide
1. Navigate to the Earn page
2. Select the "Content Lab" tab
3. Browse Available Campaigns by platform
4. Click "Submit Content" on your chosen campaign
5. Fill in the submission form:
- Content URL — Link to your published content
- Platform Used — TikTok, Twitter, YouTube, etc.
- Campaign Selected — Which campaign you're submitting for
- Additional Notes — Optional context
6. Submit for review and await approval
Pro Tip: Create content BEFORE submitting. Live, published content with existing engagement has higher approval rates!
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💰 Rewards Structure
Belief Points (Reputation)
Earned per 1,000 views:
| Campaign Tier | Belief / 1k Views | Requirements |
|---|---|---|
| Standard | 10-25 Belief | Open to all creators |
| Premium | 25-50 Belief | 500+ Belief score |
| Exclusive | 50-100 Belief | 75+ Belief + approval |
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USD Rewards (Actual Money)
Some campaigns offer direct USDC payment:
| Performance Tier | USD / 1k Views | Total Views |
|---|---|---|
| Starter | $1-3 | < 10,000 views |
| Growing | $3-5 | 10,000-50,000 views |
| Viral | $5-10 | 50,000-100,000 views |
| Mega | $10-20+ | > 100,000 views |
Example: A TikTok hitting 100k views could earn 2,500 Belief + $200-500 USD!
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🎁 Bonus Rewards
Additional incentives for exceptional performance:
| Bonus Type | Criteria | Reward |
|---|---|---|
| Viral Bonus | > 100k views | +500 Belief |
| Quality Bonus | Exceptional content | 2x base rewards |
| Speed Bonus | First 10 submissions | +25% on rewards |
| Loyalty Bonus | 10+ submissions/month | Tiered rate increase |
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📝 Submission Guidelines
✅ Content Requirements
All submissions MUST meet these criteria:
| Requirement | Details |
|---|---|
| Original Content | No stolen or repurposed content |
| Required Hashtags | Include campaign-specific tags |
| Mention @playtrenches | When specified in brief |
| Publicly Viewable | No private or friends-only posts |
| 7-Day Minimum | Must stay live for at least 7 days |
| Platform Guidelines | Follow platform ToS |
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✨ Quality Standards
Your content should be:
| Criterion | Description |
|---|---|
| Relevant | Directly relates to the campaign |
| Engaging | Captures and holds attention |
| Professional | Good lighting, audio, editing |
| Accurate | Factually correct information |
| Creative | Unique angle or presentation |
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❌ Prohibited Content
Never submit:
| Violation | Consequence |
|---|---|
| Copyrighted material | Immediate rejection |
| Fake/artificially inflated views | Ban from Content Lab |
| Hateful or offensive content | Account suspension |
| Misleading information | Rejection + warning |
| Content deleted before review | No payout |
Serious Violations: Using bots for views or stealing content results in permanent Content Lab ban.
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⏱️ Review Process
Timeline Breakdown
| Stage | Timeframe | What Happens |
|---|---|---|
| Submission | Immediate | Your content enters queue |
| Initial Review | 24-48 hours | Quality and guideline check |
| Performance Check | 7 days post-approval | Views tracked |
| Reward Distribution | Within 48h of verification | BP + USDC sent |
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Status Reference
| Status | Meaning | Next Step |
|---|---|---|
| Pending | Awaiting initial review | Wait 24-48 hours |
| Approved | Passed review, earning views | Promote your content! |
| Rejected | Didn't meet guidelines | Review feedback, try again |
| Paid | Rewards distributed | Check your balance |
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🏆 Building as a Creator
Reputation Tiers
Your Belief score determines access:
| Tier | Belief Score | Benefits |
|---|---|---|
| Newbie | 0-25 | Standard campaigns only |
| Rising | 25-50 | Premium campaigns unlocked |
| Established | 50-75 | Early access to campaigns |
| Pro | 75-100 | Exclusive campaigns + highest rates |
Progression Tip: Start with Standard campaigns, build Belief, unlock Premium for 2-5x higher rewards!
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🎓 Creator Tips for Success
1. Niche Down — Specialize in one platform/content type
2. Be Consistent — Regular submissions build reputation
3. Engage Audience — Reply to comments to boost algorithm
4. Track Metrics — Learn what content performs best
5. Build Portfolio — Showcase your best work
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❓ FAQ
Q: How long until I get paid?
A: Reviews take 24-48h, then performance is tracked for 7 days. Payment occurs within 48h after the tracking period.
Q: Can I submit the same content to multiple campaigns?
A: No, each piece of content can only be submitted once. Create unique content for each campaign.
Q: What if my views are fake or botted?
A: Submissions with artificial engagement will be rejected and may result in a Content Lab ban.
Q: Is there a minimum follower count?
A: Most Standard campaigns are open to all. Premium campaigns may require minimum follower thresholds.
Q: Can I edit content after submission?
A: No, submitted content cannot be edited. If you need changes, create new content and submit separately.
Q: What platforms have the highest earning potential?
A: TikTok and YouTube typically have the highest earning potential due to viral nature and view duration.
Q: Do I retain rights to my content?
A: Yes, you own your content. You're granting a license for promotional use by the campaign sponsor.
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🎨 Brand Identity
Content Lab uses **Acid Green (#00FF66)** accents to highlight earning opportunities and creator success stories.
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Next Steps
- Protocol Tasks → — Earn BP while building your creator profile
- Raids → — Quick BP through social engagement
- Boosting → — Use earnings to accelerate positions